Don't Risk Becoming Invisible On The Web In 2022
Dec 31, 2021
This just in from SemRush:
➼ 37% of URLs dropped out of the top 10 when the search query was made from mobile.
➼ In 2020, 66% of all site visits came from mobile devices.
➼ Visits on desktop devices were 40% longer than those on mobile devices.
If you're publishing web pages today and not thinking how it will be experienced by a mobile-first world, you're going to slowly, (or maybe quickly!) become invisible on the web.
In today's world, mobile websites need to take into account:
3 Core Mobile-Friendly Approaches Your Website Need Today
1. MVC-ONLY
Smaller screen real estate means less space to be verbose. In addition, shorter attention spans on mobile are a reality. So you need to simplify each message down to its minimum viable concept (MVC). But remember, simplicity isn't simple. Our team uses the StoryBrand copywriting approach since it is ruthless in getting to the point you want to make without overwhelming or confusing the visitor.
2. SCROLL-WORTHY
Panel-based web pages work because it's easier to scroll vs keep tapping various hyperlinks on the screen to go to new pages and then start scrolling again. Your site will have longer pages and probably fewer pages overall. Each page needs clear sections that step through a sequence of messaging to accomplish different objectives as someone continues to scroll down the page. Building the StoryBrand "SB7" message narrative creates distinct angles of messaging that can be used on-demand without being repetitive.
3. CTA-HAPPY
Since we don't see large swaths of the page at a time, if you don't have a clear call to action within reach, you'll miss out on the action. Make sure you repeatedly give visitors options to click through for your call to action as they scroll down the page. When our team wireframes a webpage using StoryBrand-based copywriting, repeating the call to action down the page becomes natural without being salsey.
HOW TO WIN ON THE WEB IN 2022
Does your website confidently use all three of these approaches?
Is 2022 is the time to build a mobile-friendly website that can truly help nurture raving fans for your mission?
If so, let's talk!
We'd love to share our approach to content strategy as well as our A.R.T. of Engagement Framework for creating content with purpose. Let us help take the guesswork out of marketing so you can connect with the right audiences.
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