Your donors want to feel connected to your mission beyond just giving.

March is the perfect time to nurture relationships, celebrate impact, and build momentum for the rest of the year. 

By focusing on engagement now, you’ll strengthen donor retention and inspire continued generosity.

At Big Click Syndicate, we work with Christian nonprofits to engineer donor engagement—removing guesswork and ensuring long-term support.

Here are 10 specific, actionable moves to deepen donor relationships this month. 

Share this with your team, delegate tasks, and start implementing right away.

1. Send a “Spring Into Generosity” Update

March marks a seasonal transition, making it a great time to refresh donor engagement.

Send a compelling email or video message recapping what their support has accomplished so far this year. 

Use photos, impact numbers, and a personal touch.

Example subject line: “See What Your Giving Made Possible This Spring!”

2. Host a “March Momentum” Giving Challenge

Tap into the energy of March with a short-term giving challenge.

Example: Find a donor willing to match all gifts up to $10K in a 72-hour period.

Set a goal, create urgency, and use countdown timers in emails and social media. 

Engage your community with real-time updates.

3. Highlight a Monthly Donor’s Story

If you have a recurring giving program, now is the time to showcase its impact.

Feature a dedicated monthly donor and share why they give consistently. 

Encourage others to join by highlighting the difference predictable giving makes.

4. Leverage March Madness for Engagement

Even if your audience isn’t big on basketball, bracket-style competitions can drive engagement.

Example: Set up a social media poll with different ministry projects, letting donors vote on where to allocate a special grant.

Make it interactive and fun!

5. Reignite Lapsed Donors with a Personal Touch

Look at donors who gave in 2023 or 2024 but haven’t contributed in 2025.

Send a personalized re-engagement message. 

Use phrases like “We’ve missed you!” or “Here’s what your generosity can accomplish this year.” 

A short video from your leadership team can make all the difference.

6. Launch a “30 Days of Prayer” Campaign

Invite donors into a deeper spiritual connection with your mission by organizing a March prayer initiative. 

Provide daily prayer prompts, hold a live prayer call, or create a digital prayer wall where supporters can submit requests and pray for each other.

7. Host a Donor Q&A Session

Transparency builds trust.

Host a live or pre-recorded Q&A session where donors can ask questions about the ministry’s vision, finances, and upcoming projects. 

Consider a private Zoom call for major donors and a broader social media Q&A for your general audience.

8. Promote Your Easter Giving Opportunities

Easter is just around the corner—start preparing now. 

If you have an Easter campaign, dedicate March to storytelling and lead-up messaging.

Share testimonies, impact videos, and specific asks related to your Easter initiative.

9. Surprise & Delight Your Top Donors

Go beyond the usual thank-you notes.

Send a small, unexpected gift—maybe a devotional, a framed photo of their impact, or a coffee gift card with a heartfelt note.

Simple acts of appreciation deepen donor loyalty.

10. Get Donors to Invite Their Friends

March is a great time to expand your network.

Ask donors to introduce one new person to your mission. 

Provide easy ways to do so, such as a simple referral email template, an invite to an online event, or a donor-exclusive tour of your work.

Final Thought

Donor engagement is about building lasting relationships, not just fundraising. 

Implement even a few of these ideas, and you’ll strengthen your donor community for months to come.

Which action will you take first?