Stop Waiting for Visitors To Your Church. Start Sharing Resources They Actually Need.
Feb 17, 2025Truth they don't teach in seminary: Outreach isn’t just about invitations—it’s about meaningful conversations.
People are more open to engaging with your church when you connect with their everyday struggles first.
The ART of Engagement Micro Masterclass: The Everyday Needs Conversations Strategy
Most churches invite people to services, but spiritually curious neighbors often start with questions about life, relationships, and purpose—not church attendance.
Meeting these everyday needs with practical resources can build trust and spark new conversations.
Here’s how to create a simple, effective strategy for engaging your community.
Meeting these everyday needs with practical resources can build trust and spark new conversations.
Here’s how to create a simple, effective strategy for engaging your community.
The Everyday Needs Conversation Starter Framework:
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Identify the felt needs in your community.
Ex: Stress, parenting, marriage struggles, finances, or grief.
(Tip: Resources like 'Help! I'm Anxious,' 'Navigating Grief,' or 'The Parent's Survival Guide' address common concerns.) -
Offer a helpful, relevant resource.
*Ex: 'Strengthening Your Marriage: 5 Proven Practices' or 'Raising Resilient Kids in a Digital World.'
(Tip: Make it clear how the resource will help with their current challenge.) -
Make it easy to engage.
Ex: Add a simple widget or sign-up page to your church's website that offers the resource with just a name and email.
(Tip: Phrasing like 'Looking for peace in a busy world? Get your free guide today' works better than a generic “sign up” button.) -
Follow up with genuine care.
Ex: Send a friendly email like: 'We hope "Help! I'm Anxious" was encouraging. If you'd like to learn more about finding peace in everyday life, here’s a short, free video.'
(Tip: Avoid jargon—just talk like you would to a neighbor.)
TLDR: People connect with resources that solve real-life challenges.
Tools like 'How to Have Better Conversations with Your Teen' or 'Finding Hope After Loss' are practical ways to engage your community long before they step through your church doors.
Pro tip: The best lead-in to spiritual conversations isn’t a sermon—it’s a solution to a real need.
When your church offers relevant help with life's everyday struggles, you become a trusted, approachable resource for your community.
If you want an easy way to do this across dozens of felt needs in minutes, check out FrontDoor.Church
When your church offers relevant help with life's everyday struggles, you become a trusted, approachable resource for your community.
If you want an easy way to do this across dozens of felt needs in minutes, check out FrontDoor.Church
