Building a StoryBrand 2.0: What’s New and Why It Matters*

Donald Miller’s Building a StoryBrand has been a game-changer for businesses and organizations since its original release in 2017.

I personally went through full certification in 2019, studying under Donald Miller, to become a StoryBrand Certified Marketing Coach.

With over one million readers using the StoryBrand Framework to clarify their messaging, the book has helped countless leaders connect with their audiences and grow their impact.

Now, Miller is set to release a fully revised and updated version—Building a StoryBrand 2.0—on January 7, 2025.

This new edition promises to make the already powerful framework even more effective in today’s fast-paced, distraction-filled world.

What’s New in Building a StoryBrand 2.0?

The updated version builds on the original seven-part StoryBrand Framework, which teaches brands how to position their customers as the heroes of their story while taking on the role of the guide who helps them succeed. Here’s what makes StoryBrand 2.0 stand out:

• Deeper Insights into the Framework: The revised edition dives further into the seven universal story elements, offering clearer explanations and actionable advice for crafting compelling messages.

• Cutting-Edge Tools: One of the most exciting additions is access to StoryBrand AI, a groundbreaking tool designed to help users quickly create StoryBrand-approved marketing content. Built on over a decade of StoryBrand expertise, this AI tool simplifies the process of applying the framework to real-world messaging challenges.

• Adaptation for Modern Challenges: In an age where attention spans are short and competition for engagement is fierce, StoryBrand 2.0 addresses how to cut through the noise with clarity and precision.

Whether you’re a small business owner, nonprofit leader, or even a creative professional like a musician or author, this updated resource promises to help you refine your message and connect with your audience more effectively.

Why Does It Matter?

In today’s world, it’s harder than ever to grab people’s attention. Without clear communication, even the best ideas can get lost in the shuffle. That’s where Building a StoryBrand 2.0 comes in—it equips leaders with tools to make their message resonate.

For example:

• Ministry Leaders: Churches and nonprofits can use the framework to engage donors, inspire volunteers, and share their mission in ways that are simple yet powerful.

• Small Business Owners: By clarifying what they offer and how they solve customer problems, entrepreneurs can build trust and grow their businesses.

• Creative Professionals: Artists, authors, and musicians can use storytelling principles to connect emotionally with their audiences and stand out in competitive markets.

The Power of StoryBrand AI

One of the most exciting features of this new edition is its integration with StoryBrand AI. This tool allows users to generate marketing materials—like website copy, email campaigns, or social media posts—in minutes. By automating some of the heavy lifting while staying true to the proven framework, StoryBrand AI makes it easier than ever for leaders to create clear and compelling content.

As Donald Miller puts it: “The problem with the world today is that the wrong people have the microphone.” With Building a StoryBrand 2.0, he aims to empower more people—especially those with meaningful missions—to communicate effectively and take control of their narrative.

Why You Should Read StoryBrand 2.0

If you’ve already read Building a StoryBrand, this updated version will deepen your understanding and give you new tools to apply its principles more effectively. If you’re new to Donald Miller’s work, StoryBrand 2.0 is an excellent place to start—it’s not just a book about marketing; it’s a guide for anyone who wants to communicate clearly and inspire action.

Whether you’re leading a church or simply trying to make your voice heard in a noisy world, Building a StoryBrand 2.0 offers timeless principles updated for today’s challenges. Pre-order your copy now and get ready for January 7, 2025—it might just transform how you share your story!